As brand Kohinoor Charminar is a well-defined blend to delight you and your family at every meal and every occasion. This rice is a tribute to the flavourful traditions of the Nizams. Its long and delicate grains are processed with expertise to preserve their distinct aroma Charminar Select Basmati Rice delivers a flavorful and wholesome meal in line with the brand mission of making everyday meals memorable. Ideal for dishes prepared regularly in households like pulao steamed rice jeera rice khichdi and fried rice these value rice grains help you bring home the flavor of basmati at half the price and also ensures that every dish you cook has a touch of royalty. We at Kohinoor go the extra mile to give you the best - from selecting the fields through a scientific approach to choosing the finest rice grains - we pursue excellence at every step. And we don't export reserving the best quality for the Indian subcontinent. After all Kohinoor is committed to the tradition of bringing authentic Indian flavors to your table. Kohinoor Charminar Rice invites connoisseurs like you to indulge in the magnificent experience and make every meal moment truly special.