With Feria what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified brilliant results. Inspired by cutting-edge fashion Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold head-turning shades no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.