CLINICALLY TESTED: Up To 100% Dandruff Reduction* Effectiveness confirmed: this shampoo gently cleanses the scalp removing excess sebum and dandruff-causing bacteria. REDUCES VISIBLE FLAKES IN 1 WASH*: Expertly crafted gently exfoliates while Piroctone Olamine soothes. Say goodbye to dandruff flakes from Day 1! *Based on Clinical studies conducted by an independent lab in March 2024; NON-DRYING AND CONDITIONING FORMULA: This shampoo stands out with its non-drying formula with moisturizing ingredients as compared to other anti-dandruff shampoos. PREVENTS DANDRUFF RECURRENCE: Worried it will come back? Cutibiome CLR and Zinc Pyrithione (ZPT) balance the scalp's natural flora reducing flare-ups. AUSTRALIAN TEA TREE: Has natural antifungal and antibacterial properties that fight dandruff by reducing Malassezia (fungal) growth. Gently exfoliates the scalp and unclogs hair follicles which helps keep the scalp healthy reducing dandruff."" ZINC PYRITHIONE (ZPT) AND PIROCTONE OLAMINE: are gentle antifungal ingredients that regulate scalp flora soothe irritation and itching. SULPHATE & PARABEN-FREE: Non-toxic. FDA-Approved. Dermatologically tested.