The toothbrushes are specially designed to help the children understand Two Two ka Formula with products like 2 minute auto off Music in the toothbrush, 2 minute auto off Flash light in the toothbrush and sand timer to time the brushing. These are flagship models that demonstrate innovation at its best and make kids brush for the stipulated time in a playful manner to aid the habit formation. The licensed usage of characters like Chotta Bheem, PAW Patrol and other like those is utilised in a manner that integrates the characters into the products. The toothpastes are formulated in a manner that ensures the products are safe for children. They are fluoride free and various flavours are aimed at making the brushing more enjoyable for the target audience.
